Work at Lessonspace

Job Title: ‘Full-Stack’ Marketing & Communication Lead

Company Description:

We are an EdTech company based in South Africa, with clients and employees all around the world. We provide two core services, Lessonspace “Zoom for Education”, largely sold to tutoring companies around the world & Code4Kids “A tool used by school teachers to teach coding & robotics to students age 8-15”, largely sold to schools in South Africa, NZ, AUS, USA, Canada, UK and India.

Our team, though small in size (~20), is diverse and passionate about revolutionizing the education industry. With our global remote work policy, we promote flexibility and prioritize a healthy work-life balance for our employees.

Job Description:

We are currently seeking an experienced Senior Marketing Manager to join our team to lead the marketing for both Lessonspace and Code4Kids.

You will be our first full-time marketing hire and you will play a pivotal, and executive, role in shaping our marketing strategy and driving growth.

An ideal applicant;

1. Is someone who has worked in the education, or similar, industry selling to schools, teachers or has B2B SaaS marketing experience with more than 5 years of experience.
2. Ideally been in a mid-level marketing role and is looking to step up into an executive position. This is important as we are looking first and foremost for someone who is a “doer” - you will be doing everything when it comes to the marketing; speaking with customers to understand their needs; coordinating with the team; developing strategies; budgeting; executive reporting; setting up measurements; creating marketing-material, making and managing marketing campaigns or online events.
3. Keeps up to date with the latest tools, knows how to scope, trial, implement and operate the latest off-the-shelf-tooling.
4. Has competence in a number of marketing mediums from images, email, social media (TikTok), long-form (i.e. blogs), video to webinars.
5. Has a wanting to deeply understand our customer and how we can strategically build brand recognition to meet their needs.
6. Comfortable working at home and proven “Intrepreneur”. Has the ability to identify and hire future team members.

Responsibilities:

1. Define and implement a comprehensive marketing strategy to boost brand awareness and drive customer acquisition.
2. Collaborate with all team members from sales, to product, to curriculum to align marketing initiatives with our business goals.
3. Create compelling content to effectively communicate our value proposition across various marketing channels.
4. Set up reporting and analysis to help inform team.
5. Plan and execute a variety of marketing campaigns, including social media, email, SEO, and content marketing.
6. Track, report, and analyse the performance of marketing campaigns, adjusting strategies as needed.
7. Lead initiatives for user engagement, retention, and overall customer lifetime value.

Qualifications:

1. Proven experience in a marketing role in a similar context to this.
2. Demonstrable passion for education, the edtech industry and marketing.
3. Excellent understanding of marketing concepts, strategies, and best practices.
4. Proficient in marketing automation and analytics software.
5. Excellent written and verbal communication skills.
6. Ability to multitask, prioritize, and manage time effectively.
7. Willingness to dive into the day-to-day tasks of running marketing campaigns.
8. A bachelor's degree in Marketing, Business, or a related field is preferred.

We encourage all qualified applicants who are eager to join our mission of enhancing online education. If you meet the requirements and are excited about the opportunity to be a part of our growth journey, please apply!

Location: This is a 100% remote position. Cape Town office available in town.

Remuneration: Competitive, negotiable Senior Marketing salary.

How to Apply: Interested candidates should submit their resume, a cover letter explaining their interest in the role and the education/edtech industry, and examples of past work or campaigns they have managed.

We look forward to receiving your application!

Apply Here